Build Your Own Sales Performance Advisory Business
Updated: 4 days ago
Turn your sales experience into recurring income with ready-to-deliver programs, technology, tools, and support.
You've spent years developing the skills, knowledge, and experience required to help salespeople succeed. You've coached teams, developed talent, solved performance challenges, and learned what separates top performers from everyone else.
What if you could turn that experience into your own business, without having to build everything from scratch?
Goalster gives experienced sales professionals the opportunity to build their own client portfolio, deliver meaningful performance improvement, and generate recurring income through our Sales Performance Accelerator.
We provide the platform, program structure, training resources, sales tools, and support. You bring the experience, relationships, and commitment to helping people perform at their best.
1. The Opportunity: Your Experience. Your Business.
There are millions of sales professionals working toward ambitious targets, and countless sales leaders trying to improve the performance of their teams.
Many already know what drives success.
The challenge is getting those things to happen consistently.
Salespeople struggle with prospecting, pipeline development, discovery, closing, time management, and execution discipline. Sales leaders often know where the performance gaps exist but don't always have the time or resources to provide the individualized development and consistent reinforcement their people need.
That's where you come in.
As a Goalster Sales Performance Advisor, you can work with individual salespeople, solopreneurs, or entire teams to help them improve their capabilities, build better habits, and achieve stronger results.
Rather than spending months developing your own courses, software, coaching systems, and business infrastructure, you can begin with a proven delivery structure and the support of the Goalster ecosystem.
You focus on developing people and improving performance. Goalster provides the infrastructure to help you build and grow your business.
2. Two Services You Can Start Selling Immediately
You don't need to develop your own product or create a completely customized program for every customer.
Goalster provides two core services you can begin offering to your network.
Individual Sales Performance Accelerator
$500 per participant per month
A structured sales performance development program designed to help individual salespeople improve their skills, strengthen their execution, and achieve their most important performance goals.
Participants receive:
A personalized 90-day sales performance roadmap
Clear goals, milestones, and weekly actions
Two individual coaching sessions per month
Weekly group sales coaching and training
Relevant training content, resources, and activities
Progress tracking, performance scorecards, and accountability
Access to the Goalster platform and ongoing support
Who is it for?
The Individual Sales Performance Accelerator is designed for anyone looking to strengthen their sales capabilities, build confidence, and achieve better results.
This includes sales professionals looking to improve their performance, new hires developing foundational skills, and individuals transitioning into sales roles who need additional structure, coaching, and support.
It's also ideal for solopreneurs, founders, small business owners, coaches, and independent consultants who need to generate more leads, build their pipeline, convert opportunities, and grow their businesses. Many are experts at what they do but lack the sales experience, processes, or consistency needed to turn their expertise into revenue.
Sales leaders can also sponsor two or three employees who would benefit from focused development without committing their entire team.
Team Sales Performance Accelerator
90-day engagements, with pricing based on team size and support requirements.
Work alongside a sales leader to help their entire team improve performance, strengthen capabilities, and execute the activities that drive results more consistently.
The program combines:
Team performance assessment and goal alignment
Individual sales performance roadmaps
Weekly group coaching and targeted training
Individual development and coaching support
Assigned content and practical activities
Execution tracking, reporting, and accountability
Regular alignment with the sales leader
The objective isn't to replace the sales manager.
It's to work alongside them, helping their people develop the skills, behaviors, and execution discipline required to take the team's performance to the next level.
3. Your First Customers May Already Be in Your Network
You don't need hundreds of leads, a large advertising budget, or an established coaching business to get started.
Your first customers may be people you already know.
Think about the sales leaders, former colleagues, managers, executives, and business owners you've worked with throughout your career.
How many of them lead sales teams?
How many would benefit from having an experienced professional help two or three of their representatives improve their performance?
Rather than asking someone to commit to an organization-wide program, start with a small group of employees who would benefit from additional support.
Consider this example:
You identify five sales leaders in your existing network.
Each agrees to sponsor three representatives in the Individual Sales Performance Accelerator.
That's 15 participants enrolled in a structured development program.
At $500 per participant per month, those 15 participants generate $7,500 in monthly customer revenue.
Under Goalster's advisor-sourced revenue model, you retain 75%, equivalent to $5,625 in monthly gross advisor revenue.
And you can deliver the program through a combination of shared group coaching, individual sessions, structured content, and ongoing accountability.
The goal isn't to build a massive business overnight.
It's to start with a few customers, deliver an excellent experience, demonstrate results, and build from there.
4. How to Start the Right Conversations
The most effective way to introduce the Sales Performance Accelerator isn't to start by explaining Goalster.
It's to start by understanding where a sales leader wants to improve performance.
Know the problems you're looking for
Good opportunities often exist where:
Some representatives consistently outperform others
Sales fundamentals aren't being executed consistently
Managers are spending too much time chasing activity
Training isn't translating into sustained behavior change
New hires are taking too long to become productive
Prospecting, pipeline development, or conversion needs improvement
Leaders want to improve performance without adding more work to their managers
You're looking for the gap between what people know they should be doing and what they're consistently doing.
Start with a simple conversation
You might ask a sales leader:
"When you look across your team, what tends to separate your top performers from everyone else? Is it capability, experience, or simply executing the fundamentals more consistently?"
Or:
"Do you have a few people on your team who could benefit from some additional coaching and structure over the next 90 days?"
Or for a solopreneur/founder :
"When it comes to growing your business, do you feel you've got a solid sales process in place, or is finding and converting new customers something you're still figuring out?"
The objective isn't to pitch immediately.
It's to understand the problem and determine whether a focused development program could help.
Understand what they need
Before proposing a program, establish:
What does the leader want their people to improve?
What's getting in the way of better performance today?
What coaching or training is already being provided?
What additional support would make a meaningful difference?
Which two or three employees would be good candidates for an initial pilot?
Then make the next step simple.
Start with two or three representatives, establish their goals, work with them for 90 days, and demonstrate the improvement.
A successful pilot can create the opportunity to expand to additional representatives or the entire team.
This is where the existing detailed guide can be linked for outreach examples, discovery questions, demonstrations, and pilot development.
5. How the 90-Day Program Works
You don't have to invent a new coaching program every time someone enrolls.
Goalster provides a structured development experience that can be adapted to each participant's goals and performance challenges.
Days 1–30: Establish the Foundation
Understand each participant's current performance, identify development priorities, establish their goals, and build their personalized execution roadmap.
Introduce the training resources, coaching schedule, and weekly activities that will support their progress.
Days 31–60: Build Capability and Consistency
Deliver focused coaching and training around the skills and behaviors that matter most.
Reinforce learning through practical activities, weekly execution expectations, and ongoing feedback.
Track progress, identify challenges, and adjust individual development priorities as needed.
Days 61–90: Strengthen Performance and Demonstrate Progress
Continue coaching, reinforce successful behaviors, and help participants become more consistent and self-sufficient.
Review their progress against the original goals, identify measurable improvements, and establish priorities for the next 90 days.
Foundation → Capability & Consistency → Performance & Progress
The program is designed to help people apply what they're learning in their actual sales roles, not simply attend training sessions.
6. What Does Your Weekly Commitment Look Like?
One of the advantages of the Goalster model is the ability to support multiple participants through a combination of individual and group experiences.
Rather than delivering every coaching session independently, you can bring participants together for relevant training while providing personalized support where it's most valuable.
Illustrative estimate assuming two 30-minute individual sessions per participant per month, averaged across the month. Actual time will vary with onboarding, group size, preparation, and participant needs.
Goalster helps reduce the administrative burden by providing the platform, training resources, individual roadmaps, activity tracking, and reporting tools.
As your subscriber base grows, you can establish additional group sessions, organize participants into cohorts, and create a predictable weekly operating rhythm.
The goal is to build a sustainable portfolio of recurring clients, not simply exchange more and more hours for income.
7. Your Financial Roadmap: Build Recurring Income
The Individual Sales Performance Accelerator provides a straightforward way to start building monthly recurring revenue.
At $500 per participant per month, an advisor who sources their own customers retains 75% of the revenue.
That means each active participant represents $375 in monthly gross advisor revenue.
What Could Your Business Look Like?
You don't need hundreds of clients to build a meaningful business.
At $500 per participant per month, you earn $375 for every customer you bring to Goalster. Start with a handful of participants, build your portfolio, and create a growing base of recurring income.
Your Initial Investment
The initial investment to establish your Goalster advisory business is $2,500.
This gives you access to the Goalster ecosystem, program infrastructure, tools, resources, and support needed to begin building your business.
With 10 active participants, your monthly gross advisor revenue would be $3,750, exceeding that initial investment within one month of fully paid subscriptions.
Of course, acquiring and retaining customers takes effort, and income isn't guaranteed.
But the opportunity is clear: you can start with a manageable number of participants and build a recurring revenue base over time.
Grow Beyond Individual Coaching
As you establish relationships and demonstrate results, you can expand into team-based engagements.
Instead of supporting two or three representatives within a company, you may have the opportunity to work with the entire sales team.
This creates an additional path to larger recurring engagements, deeper customer relationships, and greater long-term income potential.
8. Everything You Need to Get Started
Building a coaching or consulting business independently can require significant time and investment.
You need to develop your services, create training content, establish pricing, build a website, manage customers, organize coaching sessions, track progress, and develop sales materials.
Goalster provides much of that infrastructure so you can focus on acquiring customers and delivering meaningful results.
What's Included in the Goalster Ecosystem
Ready-to-Deliver Programs
Structured sales performance development programs, goals, activities, coaching frameworks, and supporting resources.
Your Own Performance Enablement Platform
A mobile-first environment where participants can access their goals, actions, training, coaching, and progress.
Training Content and Resources
Sales development content, practical activities, and tools that support ongoing capability building.
Sales and Marketing Resources
Program overviews, presentation materials, outreach guidance, and proposal resources to help you introduce your services.
Customer Delivery Tools
Participant onboarding, goal tracking, performance scorecards, reporting, and ongoing accountability.
Advisor Training and Support
Guidance to help you launch, build your initial portfolio, deliver programs effectively, and grow your business.
Show the advisor at the center, supported by Goalster's technology, programs, content, sales tools, and advisor support.
You bring the expertise and relationships.
We provide the infrastructure to help you turn those assets into a business.
9. Your First 30 Days
You don't need to have everything figured out before you begin.
The objective of your first month is to activate your network, start meaningful conversations, secure your first participants, and begin delivering the program.
Week 1: Get Ready
Understand the Sales Performance Accelerator, review the delivery model, become familiar with Goalster, and identify your first 20 potential contacts.
Week 2: Start Conversations
Reconnect with sales leaders in your network, discuss their performance challenges, and identify opportunities to sponsor two or three employees.
Week 3: Secure Your First Participants
Conduct discovery conversations, agree on initial 90-day goals, confirm participation, and prepare your first customer cohort.
Week 4: Launch and Build Momentum
Onboard participants, establish their roadmaps, begin coaching and training, and continue developing your next opportunities.
Your first milestone isn't to build a huge business.
It's to secure your first few paying customers, deliver a great experience, and establish the foundation for recurring revenue.
From there, work toward 10–15 active participants and begin exploring larger team opportunities.
Ready to Build Your Sales Advisory Business?
You've got the experience. We've got the programs, platform, tools, and support to help you turn it into a business.
Your next step is simple.
Become a Goalster Advisor, activate your membership, and start building your client portfolio.
Choose the membership that works for you:
$300/month or $2,499 /year (save $1,100).
We'll help you get set up, learn the programs, identify your first opportunities, and start working toward your first paying clients.
Your experience. Your business. Powered by Goalster.
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