Your Manifesto is your opportunity to show clients what you know, how you think, and why you’re the right person to help them. It’s not just content — it’s your first proof of value.
Here’s how to build one that works:
1. Choose the Problem You Solve Best
Think of a challenge your ideal client is struggling with right now — something you’ve helped solve repeatedly in your past roles.
Tip: Make this real. Frame it like a problem you’ve walked into before. (e.g., “Sales team missing targets for the third quarter in a row” or “IT leader overwhelmed by security threats and compliance requirements”)
2. Tell the Story of How You Solved It
Use a short, first-person story format. Show how you recognized the problem, what you did about it, and what changed as a result.
Tip: Include 2–3 real insights. You don’t need to give everything away — just enough to build trust and spark interest.
3. Translate That Story into a Takeaway
What’s the one thing the reader should walk away thinking?
“This person understands my world.”
“They’ve done this before — and I want their help.”
4. Invite the Reader to Take the Next Step
End with a clear call to action — usually a link to your discovery Session or first Strategy Session.
Example CTA:
“If you’re facing something similar, let’s connect for a quick call and see if I can help.”
Tools to Help You Build It
Create your Manifesto by clicking here
See an example from Julian – Cybersecurity Advisor
See an example from Darre – Call Center Operations Advisor
What Makes a Great Manifesto?
1. Specific problem that your ideal client experiences → not vague thought leadership
2. Personal experience and a relevant story to back it up → not theory
3. Clarity of value → what you help people achieve by working with you
4. Next step → don’t forget a strong CTA!
