Why Every Company Needs a Performance Enablement System

Key Takeaways

• Most organizations already have a stack of tools. EOS/Scaling Up for direction, CRMs for customers, Asana/Jira for tasks, LMSs for training. Individually, they work. Collectively, they create a patchwork that looks like execution — but isn’t.

  
  

• The gap is execution. EOS brings clarity, but Rocks fade before they reach the frontline. CRMs track customer interactions, but don’t coordinate what the rest of the company does to support revenue. Project management tools make people busy, but not always aligned. LMSs prove training was completed, not that it was applied. Companies have plenty of tools for intent, but none to ensure execution.

  
  

• Consulting firms, advisors, and coaches have strong methodologies, frameworks, or training programs — but no platform to ensure their ideas are executed, tracked and sustained inside client organizations. Goalster fills that gap.

  
  

• A Performance Enablement System (PES) fill that gap. A PES like Goalster connects the C-suite to the frontline, translating strategy into daily actions, creating accountability, and measuring execution across the entire organization. It doesn’t replace your stack — it helps make it work together.

  
  

• Execution is the real ROI. Companies already invest heavily in tools and training. A PES ensures those investments actually produce results by making sure initiatives don’t stall at the top or get lost in silos.

The Gap CEOs Are Only Now Starting to Talk About

Most organizations already have a stack of tools:

• An operating framework like EOS or Scaling Up to set direction.

  
  

• A CRM like Salesforce or HubSpot to track customers.

  
  

• A project management tool like Asana, Jira, or Monday.com to keep tasks moving.

  
  

• A learning platform to train and certify employees.

Individually, these systems do their jobs. Collectively, they create a patchwork — and many executives assume that patchwork adds up to execution.

But CEOs are starting to call out the truth: it doesn’t.

• EOS brings clarity, but Rocks fade before they reach the frontline.

  
  

• CRMs track customer interactions, but don’t coordinate what the rest of the company does to support revenue.

  
  

• Project management tools make people busy, but not always aligned to strategy.

  
  

• LMSs prove someone sat through training, not that they applied it.

  
  

This is the gap that’s showing up again and again in Vistage rooms, strategy offsites, and leadership sessions. Lots of systems to capture intent. None to ensure organizational execution.

That’s why the Performance Enablement System (PES) exists: to sit above the patchwork and guarantee that strategy connects key behaviors, processes, deliverables, and standards to every employee, not just leadership teams.

EOS and Ninety.io: Clarity at the Top, Gaps on the Frontline

EOS and Ninety.io are powerful for setting direction. They give leadership teams a framework to identify priorities — “Rocks” — and hold regular L10 meetings to track progress. Many companies swear by EOS because it brings order to the chaos of entrepreneurial growth.

But clarity at the top doesn’t automatically create consistency across the organization. A Rock set in a leadership meeting often fizzles out by the time it reaches managers and frontline teams. Platforms like Ninety.io digitize the framework, but it wasn’t designed to cascade execution at scale.

This is where Goalster extends EOS rather than competing with it.

Coaches and advisors who implement business operating systems use Goalster to maintain connection between sessions, drive sustained behavior change, and increase retention. Instead of EOS dying in the boardroom, Goalster ensures Rocks become weekly actions, tracked across dozens or hundreds of employees.

One sales advisor runs his practice across 12+ client companies, with over 50 employees in Goalster — all held accountable for the behaviors he teaches.

EOS provides framework clarity; Goalster makes it stick.

Learning Management Systems (LMS): Knowledge Without Application

LMSs deliver training content and track compliance. They answer: “Did the employee complete the course?” But what they can’t answer is: “Did the employee apply the skill on the job?”

This gap is why companies like Maximus turned to Goalster. They had world-class leadership content but no way to ensure application. By underpinning their leadership development program with Goalster, they created a structure where participants didn’t just learn — they practiced, documented, and sustained behaviors in real time. The result: higher engagement, visible progress, and proof the training was driving business outcomes.

Goalster doesn’t replace LMSs. It makes them more than just a repository for content and course and connects them to execution and business outcomes.

Project Management Tools (Asana, Jira, Monday.com): Tasks Without Alignment

Project management tools keep work organized, but they live in silos. Marketing has its Asana boards. Engineering has Jira sprints. Operations tries to stitch it all together. Projects move forward, but not always in the direction of strategic goals.

Goalster closes this alignment gap. By linking company-level objectives to project-level execution, it ensures that “busy” equals “aligned.” Consulting firms deploying Scaling Up use Goalster to maintain that line of sight long after their workshops. The firm gains stronger client retention, and the company gains assurance that every sprint or campaign connects to its Rocks.

It’s not about replacing Asana or Jira. It’s about ensuring they serve strategy, not just activity and detailed project/task management.

CRMs (Salesforce, HubSpot): Pipeline Without Purpose

CRMs are critical for sales pipeline visibility. They track opportunities, leads, and revenue pipelines. But they’re designed for one function: sales.

When deals stall, the CRM can report what is happening, but it can’t coordinate the cross-functional actions needed to change it. Sales might say “marketing isn’t delivering.” Marketing might say “operations isn’t ready.” The CRM stays silent.

Goalster fixes this by making sales goals organizational goals. A Rock like “increase close rate by 10%” cascades through marketing campaigns, product improvements, and service delivery. Everyone sees their role in supporting the revenue objective, not just the sales team. CRMs manage pipeline. Goalster ensures the organization executes against it.

Consulting, Advisory, and Training Firms: Sustaining Impact to Improve ROI

Expensive consulting and advisory firms are hired to drive transformation, install a new operating model, deliver training programs, or guide cultural change. The problem is not their content or expertise — it’s what happens after the workshop, binder, or slide deck are delivered.

Without a platform, the playbooks sit on a shelf. New behaviors fade. Leaders revert to old habits. The “transformation” that looked powerful in the boardroom loses momentum at the frontline.

Goalster changes that dynamic by giving firms a way to embed their methodologies into the day-to-day operations of their clients.

• For Individual Coaches and Advisors: They can deploy their playbooks as structured goals, milestones, and actions in Goalster, ensuring clients don’t just receive advice but actually execute it.

  
  

• For Boutique Firms: They can turn training programs into ongoing systems of accountability, measuring not just participation but execution of new practices.

  
  

• For Large Consulting Firms: They can sustain transformation initiatives long after the engagement ends, proving ROI with execution data and the GoalsterScore™.

Imagine a consulting firm rolling out a new operating system for a client. Instead of leaving behind a binder of recommendations, they preload the initiatives into Goalster.

Leaders can track in real time whether employees are executing the new behaviors, how consistently they’re applied, and whether the pivots agreed upon in the engagement are truly sticking.

For the consulting firm, it’s proof of impact. For the client, it’s transformation sustained and ROI derived.

Why a Performance Enablement System Is Different (Hint: It's for Everyone)

Every tool in the stack has value. EOS clarifies strategy. LMSs train people. Asana and Jira manage projects. Salesforce drives sales.

But none of them guarantee execution across the whole organization.

A Performance Enablement System like Goalster:

• Connects strategy from the C-suite to the frontline.

  
  

• Translates Rocks, KPIs, and initiatives into weekly actions and measurable outcomes.

  
  

• Provides a single source of truth for execution health (the GoalScore™).

  
  

• Strengthens, not replaces, your existing tools by ensuring they contribute to the company’s strategic priorities.

Why Goalster Is the Performance Enablement System

Goalster is not another point solution. It is the performance layer that connects the C-suite to the frontline, making sure everyone is aligned, accountable, and executing the work that creates the win.

What makes Goalster different is proof in practice:

• Advisors and Coaches use it to stay connected with clients between sessions, ensuring execution and driving retention.

  
  

• Enterprises like Maximus use it to underpin leadership development programs, bridging the gap between learning and application.

  
  

• Consulting firms use it to complement EOS and Scaling Up, or deploying their own operating systems, turning them into sustained execution and long term impact.

Bottom Line

Companies already have plenty of systems to capture intent. What they don’t have is a system to ensure execution. That’s why the Performance Enablement System exists — and why Goalster is the first and best of its kind.

About the Author

Darren Webster is the Founder and CEO of Goalster, the first Performance Enablement System designed to close the execution gap for leaders and organizations.

A former world championship athlete in sprint kayaking and senior executive at Verizon, Darren has led teams of thousands and experienced firsthand how strategy often stalls without disciplined execution. His mission with Goalster is simple: to help leaders, teams, and organizations achieve their most important goals through clarity, accountability, and consistent execution.

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