ICP & Account Strategy Review

Overview

Purpose Clarify who yu should be targeting, why they matter, and how to focus your effort on the accounts most likely to convert. Who It’s For Sales reps who want sharper focus, better-fit conversations, and less wasted effort. Agenda Review your current ICP definition and assumptions Analyze your active accounts and targeting logic Identify gaps, misalignment, or “spray-and-pray” patterns Prioritize high-probability accounts and segments Align outreach strategy to ICP realities You’ll Walk Away With A refined ICP you can confidently sell into A prioritized target account list Clear rationale for who you’re going after and why A focused strategy that improves efficiency and conversion