Leverage LinkedIn Like a Sales Pro

Overview

LinkedIn isn’t just a profile, it’s your storefront, credibility engine, and prospecting channel. In this live, interactive session, we’ll show you how to use LinkedIn intentionally to increase visibility with the right people, start better conversations, and create more inbound and outbound opportunities—without sounding salesy or awkward. Whether you’re under-using LinkedIn or posting without results, this session helps you turn passive scrolling into consistent pipeline activity. 🧠 What You’ll Learn 1. The profile sections that actually influence buyers—and how to optimize them 2. How to position yourself as a credible problem-solver, not “another rep” 3. Writing a headline and About section that earns trust and invites conversation 4. How the LinkedIn algorithm really works (and how to use it to your advantage) 5. What to post, how often, and why it matters for sales visibility 6. How to research accounts, decision-makers, and buying signals using LinkedIn search 7. Smart connection strategies and outreach that open doors instead of getting ignored 🔧 This Session Is Perfect For - Sales reps who rely too heavily on cold email or dialing - Advisors and consultants who want to attract the right conversations - Sellers who know LinkedIn should help—but aren’t seeing results - Anyone struggling to differentiate themselves in crowded markets 🎯 Outcomes - A LinkedIn profile that supports credibility, trust, and sales conversations - A clear positioning strategy aligned to your ideal buyer - A repeatable weekly LinkedIn routine that supports pipeline growth More confident outreach and warmer conversations with prospects 💡 Bonus You’ll leave with: - A LinkedIn optimization checklist - Proven connection and follow-up message templates - Examples of posts that build visibility without “pitching” Use LinkedIn on purpose. Show up the right way. Create opportunities instead of chasing them. 🗓️ Reserve Your Spot