Value Positioning & Storytelling
Shift from features to business impact using stories and value-based messaging.
Overview
Agenda 1. Assess Current Messaging Identify where you’re feature-focused vs. outcome-focused. 2. Craft Your Core Value Narrative Translate your offer into buyer-relevant impact. 3. Persona-Based Positioning Tailor your value for executives, managers, or technical roles. 4. Storytelling Techniques Use proof points, examples, and short narratives that win credibility fast. Session Outcomes - A compelling sales story that resonates - Stronger value articulation tied to ROI - Messaging that reduces pricing pressure - Customized scripts for different buyer roles Benefits - Increased buyer confidence - Fewer price objections - Faster decision-making - More persuasive presentations
Upcoming Availability
Contact Details
support@goalster.com