Define Your Ideal Buyer

Session Overview

You can’t close great deals if you’re chasing the wrong prospects. This session helps sales pros identify their ideal buyers by analyzing need, fit, and intent. You’ll craft ideal customer profiles and buyer personas so your outreach is sharper, more relevant, and more effective. Agenda: Understand the difference between ICPs and buyer personas Map the decision-making process in target organizations Define trigger events, pain points, and success outcomes Segment high-opportunity accounts or individuals Build a buyer persona brief Outcomes: Targeted prospecting that improves conversion Clearer qualification and faster “no” decisions More relevant messaging that speaks to real needs Deliverables: Ideal Buyer Profile Template Buyer Persona Worksheet Account Segmentation Grid