When a high-profile initiative stalls, the cost is not just that project. It is everything your team could not do while they were pulled into it.

For many teams, the projects that were supposed to be underway or already delivered, are somewhere in a spreadsheet, quietly yellow or politely described as "in progress."

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.