Outcome-only metrics can mislead. In low market share markets, wins come easier; in high market share markets, every win takes exceptional execution — yet the numbers often tell the opposite story.

You’ve spent years leading teams, solving big problems, and delivering results — but turning that into a market-ready offer is harder than it looks. Goalster makes it easier to activate your expertise, productize your playbooks, and deliver impact under a trusted brand — without having to build a business from scratch.

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.