The missing lever for CROs and CEOs isn’t “more CRM data” — it’s real-time visibility into execution and accountability for both reps and managers.

Most Ops Reviews are little more than readouts of history — they tell executives what already happened but offer no mechanism to ensure the future changes.

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.