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Why Your Sales Organization Will Always Break Into 20/60/20 — and How to Shift the Curve
The missing lever for CROs and CEOs isn’t “more CRM data” — it’s real-time visibility into execution and accountability for both reps and managers.
5 min read


Add Some Teeth to Your Ops Reviews
Most Ops Reviews are little more than readouts of history — they tell executives what already happened but offer no mechanism to ensure the future changes.
6 min read


The Execution Gap That Sparked Goalster
Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.
5 min read
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