Outcome-only metrics can mislead. In low market share markets, wins come easier; in high market share markets, every win takes exceptional execution — yet the numbers often tell the opposite story.

Whether you’re actively job searching or simply looking to grow your influence, what you post shapes how others see you, especially decision-makers.

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.