Most job searches don’t prolong because people lack talent or effort. They draw out because the search itself is unfocused and the activities that accelerate progress aren't executed consistently or well enough.

Outcome-only metrics can mislead. In low market share markets, wins come easier; in high market share markets, every win takes exceptional execution — yet the numbers often tell the opposite story.

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.