Outcome-only metrics can mislead. In low market share markets, wins come easier; in high market share markets, every win takes exceptional execution — yet the numbers often tell the opposite story.

Former Verizon executive Darren Webster shares the behind-the-scenes story that inspired Goalster: a missed sales opportunity that revealed the performance gap even top teams face—and how to close it.

Financial success isn’t just about revenue — it’s about managing profit, taxes, and reinvestment.