Too many job seekers try to reinvent themselves overnight. While there’s nothing wrong with aiming high or exploring new industries, the path of least resistance often runs through companies that already understand and value where you've been.

Your LinkedIn profile isn’t just a digital resume, it’s your personal landing page, your reputation snapshot, and a 24/7 recruiter magnet.

'Apply and hope' is not a strategy. Start targeting companies that need your background and value your experience. Strategic targeting and networking beats random applying, every time.